![]() ![]() A single-serving variation requiring only water for preparation was introduced as Easy Mac in 1999. The box's primary colour changed to blue in 1954, later used in an advertising campaign where children were encouraged to ask for "The Blue Box".Ī version with spiral-shaped noodles debuted in 1975, while Velveeta Shells & Cheese were introduced in 1984. 50 million boxes were sold during the war. ![]() Also, consumers could receive, for one food ration stamp, two boxes. Its shelf life of ten months was attractive at a time when many Canadian homes did not have refrigerators. The timing of the product's launch had much to do with its success: during World War II, the rationing of milk and dairy products, an increased reliance on meatless meals, and more women working outside the home, created a large market for the product, which was considered a hearty meal for families. In 1937, Kraft introduced the product in the U.S. Louis, Missouri, salesman, Grant Leslie of Dundee, Scotland, had the idea to sell macaroni pasta and cheese together as a package, so he began attaching grated cheese to boxes of pasta with a rubber band. Although James Lewis Kraft, of Fort Erie, Ontario, but living in Chicago, did not invent processed cheese, he won a patent for one processing method in 1916 and began to build his cheese business. The prerequisite to a shelf-stable packaged macaroni and cheese product was the invention of processed cheese, where emulsifying salts help stabilize the product, giving it a longer life. The product is prepared by cooking the pasta and adding the cheese powder along with butter (or margarine) and milk. ![]() The product's innovation, at the time of the Great Depression, was to conveniently market nonperishable dried macaroni noodles together with a processed cheese powder. The product by Kraft has developed into many flavour variations and formulations, including Easy Mac (a product that has since been renamed Mac & Cheese Dinner Cups), a single-serving product designed specifically for microwave ovens. Commercially, the line has evolved, with deluxe varieties marketed with liquid processed cheese, as well as microwavable frozen mac-and-cheese meals. There are now many similar products, including private label, of nonperishable boxed macaroni and cheese. The brand is popular with Canadians, who consume 55% more boxes per capita than Americans. It was introduced under the Kraft Dinner name simultaneously in both Canada and the U.S. It is made by Kraft Foods Group (or parent company Mondelez internationally) and traditionally cardboard-boxed with dried macaroni pasta and a packet of processed cheese powder. Kraft Dinner ( KD) in Canada, Kraft Mac & Cheese in the United States, Australia, and New Zealand, Cheesey Pasta in the United Kingdom and internationally is a nonperishable, packaged macaroni and cheese product. We encourage all customers to exercise caution and care when handling and consuming any food products, and to refer to the manufacturer's instructions and warnings for proper storage, handling, and preparation.A bowl of original recipe (aka "original flavour") By using our service, you acknowledge that Water Butlers is not liable for any damages or losses that may result from the consumption of any products we deliver. ![]() Please note that while we strive to ensure that all products are delivered in a timely and safe manner, we are not responsible for any incidents, accidents, or food-related illnesses that may occur as a result of consuming the products we deliver. We recommend that you do not rely solely on the information presented on our website and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. On occasion, manufacturers may improve or change their product formulas and update their labels. Water Butlers does not represent or warrant that the nutrition, ingredient, allergen and other product information on our website are accurate or complete, since this information comes from the product manufacturers. Content on this site is for reference purposes only. ![]()
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